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Breaking news from Cupertino. We’ll give you the latest from Apple headquarters and decipher fact from fiction from the rumor mill.

AAPL company Apple Park

AAPL is a California-based computer company that became the most successful smartphone company in the world.

AAPL defined by Apple

Here’s how Apple defines itself:

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Key AAPL history

From Apple I to iMac

Apple was founded in 1976 by Steve Jobs (Steve), Steve Wozniak (Woz), and (briefly) Ronald Wayne as a business partnership: Apple Computer Company. The following year it became Apple Computer, Inc. The company’s first product was the Apple I, a personal computer hand-built by Woz and sold in part-completed kit form. The Apple II and Apple III followed.

The modern Apple as we know it today began in 1983, with the launch of the first personal computer with a graphical user interface, the Lisa. Way too expensive to succeed, it was replaced by the Macintosh in 1984, launched with the single showing of a Ridley Scott commercial during the Super Bowl. The Macintosh transformed the world’s understanding of what a computer was, and would eventually lead to Microsoft adopting the GUI approach.

Steve Jobs and then Apple-CEO John Scully fell out in 1985, when Steve wanted to focus on the Macintosh while Scully wanted to put more attention on the Apple II, which was still selling well. That led to Steve being forced out of the company and going off to form NeXT.

Apple focused on selling Macintosh models at the highest possible margins, but would eventually fall foul of a mix of unsustainable pricing in the face of competition from Windows machines, and an overly complex product lineup. By 1996, the company was in trouble, and in 1997 Steve was brought back, along with the NeXT operating system, which would eventually form the basis of Mac OS X.

Steve simplified the Mac lineup and had industrial designer Jony Ive work on a whole new look for a consumer desktop Mac, the colorful iMac. The iMac, like the original Macintosh, again changed the world’s understanding of what a computer was, and who should want one.

From Apple Computer, Inc. to Apple, Inc.

In 2001, Apple launched the iPod. Although this wasn’t the first mp3 player, it was massively better than anything on the market at the time, and succeeded in turning a geeky piece of technology into a consumer electronics product with mass-market appeal.

The success of the iPod paved the way into other mobile devices. Apple was working on what would eventually become the iPad, when Steve realized that this was the basis of a smartphone. He diverted the team’s work into this, to launch the iPhone in 2007. The iPad launched later, in 2010.

The iPhone was yet another transformational product. While most other smartphones of the time were clunky devices with a keyboard and stylus, the iPhone was a sleek-looking device operated with a finger, and so simple that no user guide was needed. It was with the launch of the iPhone that Apple Computer, Inc. was renamed to Apple, Inc.

From Intel to Apple Silicon

While the iPhone, iPad, Apple Watch, and more are made with Apple-designed processors, the Mac lineup has historically relied on third-party companies for its CPUs. Over the years, Macs progressed from Motorola 680000 series chips through PowerPC to Intel.

In 2020, Apple began a two-year transition to the final stage in that journey, with Macs too finally getting Apple-designed chips. The first such is the M1 chip, used in the latest Mac mini, MacBook Air, and 13-inch MacBook Pro. Other Apple Silicon Macs followed.

AAPL today

Apple is one of the largest companies in the world. It was the first publicly traded company to hit a trillion-dollar valuation in 2018, $2 trillion in 2020, and $3T in 2022.

The company’s product lineup includes five different Mac families (MacBook Air, MacBook Pro, iMac, Mac Pro, and Mac mini); four iPad ranges (iPad mini, iPad, iPad Air, iPad Pro); four iPhone 12 models (12, 12 mini, 12 Pro, 12 Pro Max); three main Apple Watch models (SE, Series 3, Series 6); as well as other products, including Apple TV, AirPods, and HomePod mini.

In addition to hardware sales, Apple derives a growing proportion of its income from Services, including the App Store, iCloud, Apple Music, and Apple Pay.

iOS 16.4 allows health authorities to end their support for Apple’s COVID-19 Exposure Notifications feature

Back in 2020, Apple and Google teamed up to launch the Exposure Notifications API for COVID-19 contact tracing. The feature aimed to alert you to potential COVID-19 exposures, allowing you to get a test and isolate yourself if necessary.

Three years later, Apple is now giving health agencies the ability to sunset their adoption of the Exposure Notifications API.

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Apple pushes for labor reform in India, wants ‘working hours, flexibility on par with China’

Apple India

Earlier this month, a report revealed that Apple and Foxconn had successfully lobbied for more relaxed labor laws in the Indian state of Karnataka.

The companies, however, aren’t stopping there, as Bloomberg now reports that Apple and its supply chain partners are now pushing for labor reform in India’s southern state of Tamil Nadu.

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Microsoft planning to offer its own Xbox app store on iPhone as soon as next year

Microsoft is already hard at work preparing for a world in which Apple is forced to allow third-party app stores on iPhone. In an interview with the Financial Times, Microsoft Gaming head Phil Spencer said that the company wants to be “in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play.”

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Apple shareholder meeting: investors approve Tim Cook’s $50 million pay cut, more

Apple predicts ‘substantial’ drop in Mac revenue for holiday quarter, slower growth

Apple today held its previously scheduled annual shareholder meeting, which seemingly went off without any drama. As recapped by Bloomberg, Apple investors “reelected its board, approved its compensation plan and opposed the shareholder proposals that the company opposed.” This effectively gives Apple a “clean sweep.”

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Report explores ‘tech’s unhappiest marriage’ between Apple and Samsung; failed iPhone X with microLED display

samsung folding iPhone sales

As Apple works towards developing its own screen technology for future products, a new report from The Information today explores the inner workings of the company’s relationship with Samsung. The report describes the relationship between Samsung and Apple as “tech’s unhappiest marriage” and includes numerous different anecdotes about the two companies.

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New Foxconn plant in India may be half the size of China’s iPhone City

New Foxconn plant | Illustrative shot of large facility

A new Foxconn plant in India looks set to be about half the size of the massive iPhone assembly facility in Zhengzhou, China – colloquially known as iPhone City.

Foxconn’s Zhengzhou plant employs around 200,000 people, and the new Indian facility is said to be creating around 100,000 jobs. It may also represent a key step in Apple building out an extended supply chain in India …

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Apple Headset Continuity and Handoff features sound really slick

Apple Headset Continuity feature | Reality Pro render

Apple has applied for a patent for an Apple Headset Continuity feature, so that a user could (for example) create a document on a Mac, and then use a really slick user interface to transfer it to a headset like the anticipated Reality Pro.

It also describes an equally slick way to handle audio Handoff using nothing more than glances and a gesture …

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Apple doubles investment in its European Silicon Design Center

European Silicon Design Centre interior view

Apple today announced a major expansion to its European Silicon Design Center, which will see the company creating a custom-designed state-of-the-art R&D center in Germany.

The iPhone maker previously announced plans for a €1B ($1.06B) European Center for Chip Design in Munich, and says that it will be doubling its investment in the latest expansion plans …

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Move out of China urgently, AirPods supplier told

Move out of China | AirPods close-up

A major AirPods supplier says that US client reps have been visiting the company on an almost daily basis to ask when it can move out of China. While Apple is not explicitly named, it is near-certain that it is one of the companies applying pressure.

The Chinese contract manufacturing giant said that it is investing in Vietnam, as well as considering expanding into India

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Apple/Spotify battle could be resolved in Europe with Epic-style compromise [U]

Apple Spotify battle | Spotify app on iPhone

Update: Apple comment added at end

Some four years after the Apple/Spotify battle began back in 2019, we may have the first indication of how the European Union will resolve the antitrust dispute.

Reading between the lines of a brief report today, it appears that the European Commission may be heading toward a compromise ruling, which would mirror that made in the Apple vs. Epic Games case in the US …

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