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AirTag: Everything you need to know about Apple’s item tracker

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AirTag is Apple's Tile-like item tracker.

Apple has officially unveiled its first-ever item tracker. AirTag is available to order now for $29, and it features deep integration with Apple’s ecosystem and the Find My network. Here’s everything you need to know about it.

Best AirTag accessories and where to buy

You can buy AirTag in a single-pack for $29 or a four-pack for $99. You can also order AirTag with engraving of letters and emoji characters, but this will further delay delivery.

Because of the design of AirTag, you will need an accessory to attach AirTag to your items. Here are some of our favorites.

What is a Tile?

A Tile is a popular third-party Bluetooth item tracker. It’s a small square device that you affix to an item, and from there, you can easily track it via the Tile application on your iPhone.

For instance, you could attach a Tile Pro to your keys, and use the app to locate your keys should you misplace them. You can also view items on a map, play a sound via the Tile itself, and more. Tile item trackers have become incredibly popular over the last several years, so it makes sense for Apple to integrate such functionality directly into iOS.

AirTag design

The AirTag features a small circular design with a white finish on the front and a stainless steel back. You can also personalize your AirTag with emojis, numbers, and letters.

Apple touts that AirTags have a “lightweight design,” and there are two key factors to this: water resistance and a user-replaceable battery. Apple says AirTags are rated for IP67 water and dust resistance, while the battery inside is a CR2032, which is a standard coin cell battery. 

Ordering AirTags

Apple also says that AirTag offers “over a year’s worth of battery life with everyday use,” and features a removable cover for when the time comes to replace the battery. 

AirTag is splash-, water-, and dust-resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions and resistance might decrease as a result of normal wear.

Integration with iOS

The true selling point of Apple AirTags is its integration with iOS. It is believed that you will be able to access your item trackers via the “Find My” device on your iPhone, iPad, or Mac. Once the item trackers are available, there will be a new “Items” tab in the Find My application for all of the things you choose to track.

The item tracker itself will be paired to a user’s iCloud account by proximity to an iPhone, much like AirPods. There is a limit of 16 AirTags per Apple ID, according to Apple.

Furthermore, you’ll be able to put Apple’s item tracker in “Lost Mode” – which means the tag will store your contact information, allowing other iPhone and Android users to read that information. In such instances, you’ll receive a notification when your item has been found.

Ultimately, what this means is that you’ll be able to attach AirTag to any device – such as your wallet, keys, backpack, and more – and track that item via the Find My app on your iOS device and Mac.

Ultra Wideband

Each AirTag incorporates a U1 chip, which Apple says enables unique precision tracking features for users with the iPhone 11 and iPhone 12. The U1 chip can be used to more accurately determine the distance and direction to a lost AirTag when it is in range, using what Apple calls “Precision Tracking.” 

Each AirTag is equipped with the Apple-designed U1 chip using Ultra Wideband technology, enabling Precision Finding for iPhone 11 and iPhone 12 users. This advanced technology can more accurately determine the distance and direction to a lost AirTag when it is in range. As a user moves, Precision Finding fuses input from the camera, ARKit, accelerometer, and gyroscope, and then will guide them to AirTag using a combination of sound, haptics, and visual feedback.


AirTag is also designed with a handful of privacy features in mind. One of the most notable things here are “proactive features” that are there to “discourage unwanted tracking.” Apple explains: 

Bluetooth signal identifiers transmitted by AirTag rotate frequently to prevent unwanted location tracking. iOS devices can also detect an AirTag that isn’t with its owner, and notify the user if an unknown AirTag is seen to be traveling with them from place to place over time. And even if users don’t have an iOS device, an AirTag separated from its owner for an extended period of time will play a sound when moved to draw attention to it. If a user detects an unknown AirTag, they can tap it with their iPhone or NFC-capable device and instructions will guide them to disable the unknown AirTag.


You can buy a singular AirTag for $29 or a pack of four for $99. Apple is also selling a range of accessories for AirTag, including key ring holders, leather loops, and more. These accessories are also now available to order. A variety of more affordable AirTag accessories have also appeared on Amazon. 

AirTag reviews

The early AirTag reviews have been overwhemlingly positive, with reviewers praising the deep integration with the Find My ecosystem. The $29 price point has also been well-received, though many have noted that you’ll likely have to also buy a key ring or acecssory of some sort separately

In our review, we wrote:

AirTag gets a strong recommendation from me. It’s super simple to set up and integrated with an app you already use to find all of your Apple stuff, backed by a billion-strong network of unsuspecting iPhone users ready to help you find your stuff. Plus, at only $29 for one or $25 each as part of a four-pack, it is priced right in line with other brands. Just try not to spend too lavishly on the accessories.

AirTag release date

AirTag was released for pre-order on April 23, 2021. The first orders arrive to customers on April 30.

An AirTag allegedly helped the DEA pull off a drug bust, but is that supposed to work?

Find AirTags with low batteries

Apple’s AirTag item trackers have apparently caught the attention of the United States Drug Enforcement Agency. According to a new report from Forbes, the DEA recently used an AirTag to track the movements of a pill press machine, after it was intercepted by border agents.

According to the report, which is based on a search warrant obtained by Forbes, the pill press machine was inside one of two packages from Shanghai, China that border agents intercepted last May. Those border agents called in the DEA, believing the packages were “destined for an illegal narcotics manufacturer.”

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How Reuters used AirTags to reveal Dow’s false recycling promises

We’ve seen countless clever use cases of Apple’s AirTag item trackers, but nothing quite like this one. As part of an investigative report into recycling practices of Dow Inc. and the Singapore government, a Reuters reporter planted hidden AirTags into 11 pairs of donated shoes.

“Dow said it was recycling our shoes. We found them at an Indonesian flea market,” the headline of the resulting story reads.

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AirTag reveals airline donated couple’s lost luggage to charity without explanation

AirTag checked luggage

As I wrote last month, AirTags are an indispensable travel accessory, especially for your checked luggage. Now, a couple in Canada is crediting an AirTag with helping them locate their lost luggage, but not before they watched it travel through Quebec and Ontario and sit at a mysterious storage facility for months, without any help from Air Canada.

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Passenger sees his lost wallet fly to different cities thanks to AirTag after airline says it couldn’t find it

Apple AirTag

Apple’s AirTag has certainly been helping a lot of people around the world find their lost items, especially lost luggage at airports. This time, however, a passenger named John Lewis simply forgot his wallet on an American Airlines aircraft. Although the airline says it couldn’t find the wallet, Lewis saw his wallet fly to 35 different cities thanks to AirTag.

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AirTags are a must-have for travel, and not only for finding lost luggage

AirTag luggage

Apple’s AirTag item tracker has become a fan-favorite accessory for a number of reasons. Whether you’re trying to find your keys that you’re ‌positive are somewhere in the house, or an F1 racer trying to find a stolen bag, AirTags can get the job done.

Another use case for AirTags has also quickly emerged – tracking your luggage while traveling. In particular, this refers to checked luggage, which airlines are notorious for losing, then lying about losing… but I have another idea, too.

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Feature Request: A notes field in the Find My app to find AirTags with low batteries

Find AirTags with low batteries

I know, it’s about as ironic a request as could be made: a way to help us find AirTags! Specifically, a way to find AirTags with low batteries, which no longer have enough power for the sound alert or precision-finding function.

I explained recently why I’ll in the future do my AirTag battery replacement en masse, but didn’t mention one small piece of entertainment involved in this …

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AirTag safety features foil Iowa man’s repeated stalking attempts

AirTag stalking

Apple’s safety measures around its AirTag item tracker continue to work as intended. A new report out of Iowa says that a man was arrested after attempting to stalk a person he claimed to be married to. The victim, however, told investigators that “the two never had a relationship” and the man had been blocked from calling and messaging them.

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Apple sued over AirTag stalking; police sued for illegal search based on Find My app

AirTag stalking | AirTag and FindMy app

Apple is being sued by two women over AirTag stalking, with the company accused of making it too easy for exes to track their movements. The case could form the basis of a class action lawsuit.

In a separate case, police are being sued for conducting an alleged illegal search after they raided a property based on an iPhone (very vaguely) located using the Find My app …

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Rocky from Florida reunited with owner after getting lost thanks to dog-tracking AirTag collar

Say what you will about AirTags, but there’s no denying that the tech came in clutch for Rocky from Florida. The six-pound Yorkshire Terrier was lost and on his own in the suburbs of Central Florida for an hour before his owner noticed. Fortunately she had outfitted Rocky’s dog collar with an Apple AirTag before he found himself lost.

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Lufthansa says it is not banning AirTags from its flights despite tweets claiming otherwise

Lufthansa says it is not banning AirTags from its flights despite tweets claiming otherwise

Last weekend, German airline Lufthansa caused some controversy among its customers by claiming that it is now banning AirTags in checked luggage from its flights. Despite tweets from Lufthansa’s official Twitter account saying that the trackers are considered “dangerous goods,” the company now says that it is not banning Apple’s AirTag.

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Florida airline worker arrested after AirTag reveals he stole thousands of dollars worth of luggage

AirTag checked luggage

Apple’s AirTag item tracker has been the subject of a number of stories, and the latest comes from an investigation in Florida. The Okaloosa County Sheriff’s Office announced last week that AirTag data was used as part of its search to find the airline worker who stole thousands of dollars’ worth of checked luggage…

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